Privacy Policy

Who we are

This website, maternalinc.com, is operated by Maternal Instincts (“Maternal Instincts,” “we,” “us,” or “our”). We provide overnight newborn care, postpartum care and doula support, sleep training, and daytime nanny services. This policy explains what information we collect through this website, how we use it, and the choices you have.

Information we collect

Information you give us through our forms. When you request care or a quote, we may ask for:

• Whether you are expecting or your baby is already home
• Your due date or your baby’s birth date
• Your first name (or full name on some forms)
• Your phone number
• Your email address
• Your ZIP code or location
• The type of help or service you are interested in
• How you heard about us
• Any notes or message you choose to add

Information you send us by phone, text, or email. If you call, text, or email us, we receive the information you share, such as your name, phone number, email address, and details about the care you are looking for.

Information collected automatically. When you visit the site, we and our service providers may automatically collect information such as your IP address, device type, browser type, operating system, pages viewed, time spent on pages, the website or ad that referred you, and campaign details in the page link (for example, ad click identifiers and campaign tags). Some of this information is saved with your form request so we know how you found us.

How we use information

We use the information we collect to:

• Respond to your inquiry and talk with you about dates, care options, and pricing
• Match you with care and manage our relationship with you
• Operate, maintain, and improve the website
• Understand how visitors find and use the site, and measure how well our advertising works
• Protect the site from spam and misuse
• Comply with legal obligations

Cookies and analytics

We use cookies, pixels, and similar technologies. These help the site work, let us count visits and see which pages are used, and help us measure our advertising. We use Google Tag Manager to manage these tools and Google Analytics to understand how visitors use the site. Google may collect information about your visit through these tools as described in its own privacy policy.

Third-party tools we use

• Call tracking (CallRail). We use CallRail to show tracking phone numbers on our site so we can tell which ads or pages lead to calls. CallRail may collect your phone number, call time and length, and the page or ad that led to the call. Calls may be recorded for quality and training purposes.
• Google advertising and analytics. We use Google Ads conversion tracking and Google Analytics to measure our ads and site use, and to show ads to people who have visited our site.
• Customer management and email. Form requests are stored on our website and sent to us by email and to our client management system (EngineHire) so our team can follow up.
• Website tools. Our site uses common services for hosting, security and performance (including Cloudflare), and fonts and icons loaded from providers such as Google Fonts and Font Awesome. These providers may receive your IP address and browser information when the page loads.

How we share information

We share information only as needed to run our business, including:

• Service providers who help us operate the site, manage inquiries, send email, track calls, and run advertising and analytics.
• Marketing agency, which helps us manage the website, tracking, and advertising and may receive copies of inquiries to make sure they reach us
• Legal reasons, when required by law, or to protect our rights, our clients, or others
• Business transfers, if our business is sold or merged

We do not sell your personal information.

How long we keep information

We keep information for as long as needed to respond to you, provide our services, and meet our legal and business needs, generally for 5 years.

Security

We take reasonable steps to protect the information we collect. No website, internet transmission, or storage system is completely secure, so we cannot guarantee the security of your information.

Your choices

• Cookies. You can block or delete cookies in your browser settings. Some parts of the site may not work as well if you do.
• Google. You can manage how Google uses your information for ads at Google’s Ads Settings (adssettings.google.com), and you can install the Google Analytics opt-out browser add-on.
• Meta. If you use Facebook or Instagram, you can manage your ad preferences in your Meta account settings.
• Texts and emails. You can unsubscribe from our emails using the link in any email, or reply STOP to any text.
• Contact us. You can ask us to update or delete the information you gave us by contacting us using the details below.

Children’s privacy

This website is meant for parents, expecting parents, and other adults. It is not directed at children under 13, and we do not knowingly collect personal information from children under 13 through the site. When you request care, you may share information about your newborn or family, such as a due date or birth date. We use that information only to respond to your request and arrange care.

Links to other sites

Our site may link to other websites, such as social media pages, job application pages, or partner sites. We are not responsible for the privacy practices of those sites. Please review their privacy policies.

Changes to this policy

We may update this policy from time to time. When we do, we will post the new version on this page.

Contact us

If you have questions about this policy, please contact us:

Maternal Instincts
10341 Rowlock Way
Parker, CO 80134
Phone: (720) 401-7540
Email: [email protected]